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This email was especially well received by our audience, with several people writing to us telling us how excited they were! Under my supervision, our email newsletter audience size grew by more than 65% in one year.

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My approach to the architecture and style of this email:

• Create a sense of rhythm (and beginning, middle, and end) using the 3 grey, A-level headings

• Use friendly vernacular traditional to the running/sports space

• Clearly connect visuals of the NY Harbor to where the marathon would happen (big shout-out to my design partner for these wonderful visuals and our director for her strategic vision)

• Make the ask at the end clear and bold - are people genuinely interested in running? (Turns out, they were)!

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Subject: "your coastal guide to the NYC marathon"