Work samples
UX case studies
Meta: Instagram cart
Brief
Principles and microcopy address shopper and seller needs and increase GMV.
Billion Oyster Project
Extended
A new mission, vision, and website for an innovative nonprofit helps grow their digital audience size by over 50% in a year.
Meta: Sustainability
Brief
How might we empower people to make sustainable choices when they shop?
Style guide
I proactively created a style and narrative guide and press cheat sheet for Billion Oyster Project, to help them use welcoming, consistent terminology and accurately highlight key aspects of their narrative.
Gallery
Billion Oyster Project
In addition to contributing to website architecture, UX, and copy, I also created marketing materials and eblasts and managed the organization's social presence.
Network for Teaching Entrepreneurship (NFTE)
In the early days of my UX career, I collaborated with the SVP, Strategy and External Relations, to compose copy for a new website for NFTE. I was heavily involved at all stages of collaboration with the design firm Frank Collective—from determining site architecture, to envisioning page layouts, to dotting i's and crossing t's.
As NFTE's Copywriter, I also collaborated with our Graphic Designer on advertisements, signage, and sales collateral.
The Atlantic Magazine
In response to an RFP, I created the concept for a sponsored-content program for Capella University, which Capella purchased as a first-time Atlantic client. I collaborated with the Senior Marketing Manager to manage execution of the program, providing direction to a blogger, video production studio, and researcher.
Pound Fitness
As a Freelance Copywriter, I created motivational digital and social content for the summer 2019 #TurnItUpTour.
Arnold's Green Adventure
I'm also a children's book author and illustrator! Browse below to learn more about a bird born in midtown Manhattan who journeys to the High Line park in a quest for green leaves. I designed this story to encourage stewardship.